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By Cox Media Group National Content Desk

SAULT STE. MARIE, Ontario – Nick Huckson was just trying to do something to get his fledgling plumbing shop some notice.

But he had no idea there would be such an overwhelming response to the design he chose for his business – an animated version of him doing his business.

“My phone hasn’t stopped ringing,” Huckson told KWQC. “I was just hoping to get some attention here locally. I had no idea the photo would go viral.”

Huckson, who started “The Sault’s Plumbing” six weeks ago, got the idea from his grandfather, who was also a plumber.

He has gotten thousands of comments and emails about the design from people all over the world, according to KWQC.

“I wanted a design for my truck that would be memorable, something that would make me stand out from the other plumbing businesses,” Huckson told KWQC. “(I) had no idea it would lead to all this.”