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By Betsi Fores

Former NFL star and talk show co-host Michael Strahan made headlines earlier this year after he left his co-host Kelly Ripa to take a full time gig at “Good Morning America”, but now that gig is coming with strings.

As a stipulation for becoming a full-time employee of ABC, he can no longer do endorsements, which means he will have to drop his line up of endorsement deals, which include Pizza Hutt, Metamucil and Subway, reports Page Six.

The gossip rag writes:

The hunky former Giants player has been a one-man branding machine, previously starring in commercials for products from Subway, Pizza Hut, Metamucil, Snickers, Dr. Pepper and Right Guard, among others.

“Michael’s endorsements are set to expire in the next few months and won’t be renewed. His clothing line [with J.C. Penney] will continue, and he’s held to the same disclosure standard as anyone else at ABC News,” an ABC spokesperson told Page Six. Strahan is launching an activewear line with the department store.

The ABC rep made it clear that should a story be a conflict of interest to Strahan’s previous endorsements, it will be disclosed.

“If there is a story we’re reporting that involves a conflict of interest or a perception of conflict, Michael won’t cover it, or it will be disclosed on-air.”

Strahan caused quite a controversy earlier this year when the decision was announced that he would be leaving “Live” to join “Good Morning America” full time, to the surprise of his co-host Kelly Ripa.

Upon learning the news, Ripa failed to show up for work that day, and left early to go on a prescheduled vacation with her family.

Strahan thanked Ripa that week when announcing his new job.

“I’m very thankful for her, to her, because I’ve learned so much from her,” Strahan said. “We’re on the same team, same family, same network.”

Recently, it appears “Live” has found their replacement for Strahan in NASCAR star Jeff Gordon.

As Rare reported earlier, “Gordon didn’t quash recent speculation that ABC is interested in him joining Ripa on ‘Live.’ Gordon co-hosted with Ripa nine times during the ‘Live With Regis and Kelly’ era.”

“I am flattered that my name has been associated with that,” Gordon told the Associate Press about the opportunity.