By Beth Sawicki
Will wonders never cease? There is now a nail polish that literally tastes like chicken.
KFC introduced an edible nail polish to its Hong Kong market. The product, created by marketing firm Ogilvy & Mather and food technologists from McCormick, comes in two flavors — Original and Hot & Spicy. It’s applied like regular nail polish, but can be safely licked, according to KFC.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” Ogilvy creative director John Kay told Adweek. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
KFC is now running an ad campaign in Hong Kong asking customers to decide which flavor should be mass produced.