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By Brett Rosner, WSB-TV

TORONTO – Drivers in Toronto were shocked to see a billboard appearing to encourage texting while driving.

Many were angered enough to visit the website listed on the billboard – but to their surprise, it was a fake website.

“Wathan Funeral Home” is actually a marketing campaign aimed at discouraging drivers from texting while driving.

“It is a horrible thing for a funeral home to do.
But we’re not a funeral home.

We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That’s right. More. And while most people wouldn’t even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That’s more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians.

Which should make you even madder
than our billboard did.”

The website says drivers engaged in text messaging are 23 times more likely to be involved in a crash.