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This is that moment as a mom you can either try to hush your kid or pull out the camera. We’re glad mom Ebony Clark started recording.

The Philadelphia mother was in the grocery store when her young son walks up to her and asks her about Always maxi pads.

“Don’t you use these for your butt?” the young boy asks his mother, Ebony Clark, as he holds up a pack of Always maxi pads.

The video of the awkward moment was posted to Clark’s Facebook page Sunday and has gone viral on social media, quickly gaining more than 5.6 million views.